Tom Heneghan - CEO, Equity LifeStyle Properties

Well, another year is drawing to a close. For most, this is a time of reflection to measure accomplishments over the past 12 months. Taking stock at year-end is typical, on both a personal, as well as professional, front. Were goals met? Were changes made for the good? And then, we move on to planning for the next year.

However, there's another way to look at year's end and that's why I chose the quote below for the Thought of the Month. Sure, it's the end of a defined period which is always a good time to take stock, but if you take what you've learned and apply it going forward, it really is just a "going on." Not an end, nor a beginning, but a continuing!

The things we've experienced in the past year help mold us to better prepare for the future. These experiences, whether good or bad, serve as constant reminders of the important things in our lives. Never losing sight of what defines who we are. Our passion for travel, the outdoors, and our family and friends keep us keeping on.

What do they say about the "best laid plans"? This past summer when we were impacted by the east coast storms, plenty of plans changed, and quite quickly. So what did everyone do they kept "going on". Everyone from the preserve staff to our guests kept "going on" banding together to, dare I say, ride out the storm.

In essence, "a going on" is really just rolling with the changes and moving forward with the knowledge you've gained.

If I reflect on the past year, or even a bit further back, I am confident that Thousand Trails has strived to do the same. We've looked to add value to your memberships, to provide plenty of options to enjoy this lifestyle and to ensure that our preserves and resorts remain your first choice. We've implemented more member deals and introduced forums for communication, from our monthly newsletter to our Facebook fan page. We've learned from our experiences and keep "going on."

As we end 2011, I would like to take this opportunity to wish you all a happy holiday season and also to thank everyone for making our lifestyle the great experience that it is. Happy 2012! Keep going on!

Thought Of the Month
"Year's end is neither an end nor a beginning, but a going on, with all the wisdom that experience can instill in us." - Hal Borlund

Tom Heneghan
President and CEO