MESSAGE FROM TOM

Tom Heneghan - CEO, Equity LifeStyle Properties

If you're familiar with Peter Drucker, you'll be familiar with his theory that a company's primary responsibility is to its customers. Simply put, if the customer is provided good value, all else falls into place. The key to that is being able to enhance your customers' experience by continuing to add value.

Adding value can be done in a number of ways. It can be done monetarily by providing discounts and deals or socially by creating a sense of community and a connection.

We look to enhance your experience and add value in many ways. From a physical standpoint, we strive to ensure that our properties are well maintained and provide quality amenities. From renovated pools, expanded recreational facilities and member lounges to fitness center updates and common area improvements there's always something in the works.

From a pure dollars and cents standpoint, we strive to ensure that we offer the best deal for your dollars spent. We do that by offering a variety of choices, including the Zone Camping Pass, plenty of rental options including park models, cabins, RV trailers, yurts and even resort homes. There's also the multitude of discounts and deals throughout our network of properties, and various reciprocal programs to further expand your travel options.

From a community and connection, we've become a part of one of the largest social networks providing you a forum for sharing experiences, giving feedback and posting your camping photos. Visit our TT Facebook page at www.Facebook.com/ThousandTrails and join in the fun. Plus, our monthly e-newsletters and of course, TrailBlazer, keep you informed on what's going on!

That's all fine and good. But then we got to thinking...what else can we do to enhance the overall relationship? So, we created, and will continue to create, partnerships with companies that provide products and services that will complement your overall lifestyle. We look at the trends and stay in step so the experience continues to change with the times and your desires.

In addition to the discount deals with Encore, Nature-Zyme, Coleman and Hertz, we are also happy to announce a partnership with iDine, a program that allows members to earn a percentage back from their dining bills at thousands of participating restaurants, bars and clubs nationwide. Membership is free for TT members so why not join today! When you're on the road and need to stop for a bite choose an iDine participating restaurant and reap the rewards. Also, check out our new Member Deals section in TrailBlazer where we've conveniently combined all the current discounts you can enjoy it's one stop shopping!

I want to encourage each of you to take advantage of these deals since more participation will allow us to attract even more benefits!

In the end, the goal is to be more than just your choice for camping and RVing accommodations. We want to provide opportunities to our members that add value to their investment. You've come to expect a certain standard from us and we want to exceed those expectations!

Thought Of the Month
"Quality in a service or product is not what you put into it. It is what the client or customer gets out of it." Peter Drucker

Tom Heneghan
President and CEO