MESSAGE FROM TOM
Before I jump into my first message for TrailBlazer, I would like to take this opportunity to thank Joe McAdams for being part of our organization. When Joe retired from Affinity Group in 2003, we were able to convince him that being part of our organization, first as an ELS board member and then as President these past three years, would help him transition to retirement, especially with our demographics and quality Sunbelt locations. As it turns out, the relationship was a good fit for all. Joe plans to continue to work with handling our ancillary business and I couldnít be happier.
Over the last few years, despite fluctuations in gas prices and the tightened economy, RVers continued to find ways to hit the road. RVers are a resilient group! I believe that "can do" attitude is due to the benefits reaped. The lifestyle provides an attractive return on investment, and I am not talking financial, but instead the investment of time and energy to bring together friends and family. That investment provides a lasting return in the form of the memories created and the relationships formed. And itís obvious from your social networking posts that those relationships and memories prove to be priceless.
One of our Facebook fans posted a picture of the "Lone Tree" at our La Conner Preserve in Washington. The member comments that followed the initial posting got me thinking of the parallels between that tree and our business. Member comments referenced the tree as a strong survivor, a welcoming sight, and a symbol of great memories spent at the preserve. They find a certain satisfaction in returning to La Conner year after year to find the Lone Tree still standing ~ it is indeed a welcoming and familiar site. Itís good to hear that as our plan is to continue to be that welcoming site as you travel.
On the home front, spring is here which means our resorts are gearing up for peak season. We offer so many options to our members and guests Ė not only location-wise, but also big and small resorts, resorts with full schedules of planned activities to those that just rely on the beauty and natural surroundings to provide the experience youíre looking for.
I am happy to have this forum to communicate to you each month and provide you with updates, insight and more. Talk to you soon! Until then, Iíll leave you with these thoughts:
Thought Of the Month
Friends are the most important part of your life. Treasure the tears, treasure the laughter, but most importantly, treasure the memories.