MESSAGE FROM THE CEO

Joe McAdams - CEO, Thousand Trails

I don't know how many of you attended the Rally in Louisville this past July, but I was happy to see many familiar faces as well as meet and greet those of you that are newcomers to the RV lifestyle. I've said it before and I'll say it again this lifestyle, in one form or another, has been around, for...you guessed it 100 years and yet remains a very popular mode of travel.

Billed as "The Greatest RV Rally in the World," the Louisville seminar was chock full of all things RV, from new products to educational seminars. One of the most popular seminars focused on blogging, an online diary of sorts. From journals to travel diaries, and postcards from the road, people have been documenting their travels for years. From pen and paper to Internet blogs a travel journey still makes for some interesting reading!

Speaking of travel journals, this year marks the 50th anniversary of John Steinbeck's famous travelogue, Travels with Charley. Steinbeck was certainly on to something as he documented his travels across the U.S. with his companion, Charley (his wife's dog). Who knows, maybe your blog may turn into a best seller as well some day. Don't miss our feature story this month about a couple of RVers' efforts to recreate Steinbeck's journey.

If you choose to retrace Steinbeck's path, we hope you'll stop in and spend some time with us. You'll find us just about everywhere he stopped along the way.

Another big topic at the seminar was green RVing. In past issues of TrailBlazer we've given tips on how to be more green when you RV, as well as highlighted some of the industry's "green" leaders. You will be pleased to hear that we have teamed up with BiOWiSH Technologies to be the exclusive provider of an environmentally responsible RV and marine holding tank product that does not use toxic chemicals. This product will be marketed under the name of Nature-ZYME and is currently available online at www.nature-zyme.com. For those of you who attended the Rally you were provided with a product sample. We encourage you to use this product and provide feedback via the web site.

Labor Day has traditionally marked the end of the summer season and the move into fall. Our locations are making the switch from summer activities to fall events and plenty is planned to make you smile. Pig roasts, Labor Day parades, end of summer luaus and chili cook-offs. It all sounds good to me.

I hope you enjoyed summer and are looking forward to a colorful autumn. I hope you do retrace Steinbeck's steps and satisfy a "lifelong wanderlust." Let us know what you see, won't you!


Joe McAdams
President, Equity LifeStyle Properties, Inc.