MESSAGE FROM THE CEO

Joe McAdams - CEO, Thousand TrailsWith a Can-do Attitude and a Good Companion...

That's how we roll!

Spring is almost here! Snowbirds are starting to fly home, families are beginning to plan summer vacations and spring break is just around the corner. For us that means business as usual. Providing sunny winter getaways and family friendly preserves is what we are all about. So wherever you're going next, we hope we're on the agenda.

In this issue, we continue to recognize the milestone of 100 years of RVing. In our last issue, we highlighted how much things have changed since the early RVs hit the road. This month we thought we'd ask our RVers what they feel are necessities for a good RV trip. Sure modern technology played a part in those answers but so did good old-fashioned companionship. Check out page 29 to see what our road warriors "can't RV without."

If we answer that same question from our perspective, one thing we certainly can't RV without is you, our loyal members and guests. So, we make sure your comments and concerns are heard and we work hard to provide many of the items on your "can't RV without" lists. Again, some relate to changes in technology, including WiFi and upgraded sites, while others relate to comfort on the road, including well-stocked general stores, plenty of laundry facilities, modern amenities and warm and welcoming preserves and resorts.

The idea is to be so comfortable on the road you'll feel right at home. A great way to do this is through our Annual Site Use Program, which allows you to come home to your same site time after time. Same friendly neighbors, same familiar surroundings!

Last month I challenged you all to recognize the efforts of someone making a difference and this is a reminder to drop us a line to let us know who you may have identified as a "TrailBlazer." But guess what, this month I am recognizing all of you as TrailBlazers and my reasons for this recognition are multiple.

I think we can now say we see light at the end of the tunnel. And I believe it's the RVers who are heading up that line as we come out on the other side of all of this. Despite the economic downturns these past years, downturns which most definitely included fluctuations in gas prices, our RVers continued to roll. You went green, you looked for the great deals and took advantage of the affordable lifestyle we provide. You did what needed to be done to continue to enjoy the lifestyle we've all come to love.

The Tampa RV show held this past January, the first big show of 2010, reported great attendance numbers; numbers which showed a definite increase over the past year's figures. This proves what we've known all along. RVers are a resilient, industrious crew with a definite can-do attitude.

Do I say "We're back!" or do I say, "Guess what? We've been here all along!" It's no wonder we're still RVing after 100 years.

Here's to the next 100! Happy Trails!

Until Next Time,


Joe McAdams
President, Equity LifeStyle Properties, Inc.